GRA 741 Study Guide - Midterm Guide: Sole Proprietorship, General Partnership, Double Taxation
25 Oct 2016
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Corporation = exists as a separate entity from individual (business & owner are 2 separate things) The business plan as a process (diagram: decide the business model, products/services, target customers, climate, owners, legal forms and agreements, assess the feasibility, location, competition, market potential, sales forecast. Lecture 3 // finding your company"s vision: do something useful for your customer in a profoundly superior way. Positioning: why the founders started the organization, why customers should buy from your business, why good people should work at it. Lecture 4 // research is key (part 1) Marketing research = big umbrella that encompasses everything to do with marketing. Market research = falls under umbrella; information & specifics about your consumer group you"re targeting. Creating a "muse: muse = specific customer profile of a perfect/target customer (more specific the better bc will help guide decisions later on, e. g.
