HTM 402 Study Guide - Midterm Guide: Saft Groupe S.A., Making Money, Shure

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTM 402
• Professor: Richard Wade

Document Summary

Step 1: benchmark research and find sources similar to your concept and use that as a foundation. Step 2: calculate and compare create tables to show investors camparisons of the different benchmarks you found. Step 3: justify write up which assumption you will use and explain why. Pricing analysis: market potential analysis, capital budget. Primary competitor analysis: revenue & expenses (proforma, roles of key employees, r. o. i. Finance & control system: location analysis, community analysis. feasibility study = market study + (pricing analysis + capital budget + revenue and expenses + roi analysis) 6 step process to market study and valuation: evaluate hotel/restaurant"s site and location characteristics. Ie: transportation: quantify lodging/seating supply, evaluate competitive lodging/seating supply. Purchasing hotel rooms long term instead short term. How much do i spend: estimate market value. >bc everything you do is used to support that concept.