HTR 741 Study Guide - Midterm Guide: David Beckham, Harvard Theological Review, Rigour
12 Feb 2016
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Spill over: experience from one area spills over to another (ie: david beckham ads about things he doesn"t know about: tradition: authority from the past, common sense, media myths, personal experience. Gambler"s fallacy: stay on winning side; if always losing, bound to win. Intangible (for the most part) v tangible (for the most part) A company searches for someone to find research. Types of research: positivist: objective; reality is shared; deductive. Types of data: quantitative: numbers, qualitative: words, methods for data collection, experiments, surveys, direction of theory, deductive. Has a theory; use it to test with data: ontology and epistemology. Gathers data in order to generate a theory. What is your position on social reality? (actual, predictable/measurable, objective or individual, constructed, subjective: positivist everyone"s the same, interpretivist individualized thoughts, ontology. Bias in inevitable but can identify and remove biases to uncover truth: 1. Interpretivist get in the heads of participants, understand their values, inductive/subjective.
