ITM 350 Study Guide - Final Guide: Data Mining, Search Engine Marketing, Clickstream

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 350
• Professor: Bharat Shah

Document Summary

Key issues & assumptions traditional advertising is to pay an advertising agency to promote and market your ads for you. This method is not efficient because it is very hard to pinpoint and target the audience that would be interested in the product or service advertised. The traditional method is expensive and it increases the advertising cost since advertising dollars are being wasted on consumers that may not be interested in the product. Moreover, the process itself is very slow and it might take several weeks to implement and publish the advertisement. The case study outlays issues when it comes to traditional advertising. The third issue that arises from the case study is the fact that programmatic advertising. Goal of advertising is to promote products and services to an indented target audience. The second key issue that i observed from the case study, is the fact that companies had difficulties capturing the eyes of the consumers.