JRN 106- Midterm Exam Guide - Comprehensive Notes for the exam ( 12 pages long!)

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Why seo and smo: we live in an online world filled with users who click on what they find interesting. Writing for web: seo: use proper nouns as much as possible: users will search news with proper nouns or names so use them, use key words that someone can search: use words that are common for readers. Jrn (cid:1005)(cid:1004)6 lecture 4: whe(cid:374) co(cid:374)te(cid:374)t is(cid:374)"t yours. Golden rules for journalists: make sure the owner has made the photo, audio etc. public, make sure you source platform and author, keep the context of the image. In the uk, law is called fair dealing and in the usa its called fair use. What to do whe(cid:374) usi(cid:374)g i(cid:373)ages that are(cid:374)"t yours: be careful: try for your own photos first. It will show if you can use the image or not and if yes who/what to credit.

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