MKT 702- Final Exam Guide - Comprehensive Notes for the exam ( 43 pages long!)

• School: Ryerson University
• Department: Marketing
• Course: MKT 702
• Professor: John Peco

Document Summary

Suppliers were not able able to supply raw materials. 2017 profits projected to be lower than expected due to a resin shortage. Product problem (supply chain problem that underlies the main marketing problem) Chose suppliers in a place where this happens all the time, no back up plan, supply chain management problem. Strong competition in the market (new existing, alternatives) Problems with logistics/supply chain/ getting product to customers (distribution) Differentiate between symptoms of the problem from the problem itself. Problems would be: student did(cid:374)"t do all the assig(cid:374)(cid:373)e(cid:374)ts. Late fo(cid:396) the e(cid:454)a(cid:373) a(cid:374)d did(cid:374)"t fi(cid:374)ish all the (cid:395)uestio(cid:374)s. Be specific ($, units, %) about the symptom(s) as reported in the case. Do(cid:374)"t (cid:396)epo(cid:396)t o(cid:374) s(cid:455)(cid:373)pto(cid:373)s that (cid:373)ight happe(cid:374) i(cid:374) the futu(cid:396)e. Do(cid:374)"t w(cid:396)ite the (cid:862)(cid:272)o(cid:373)pa(cid:374)(cid:455) (cid:272)ould go out of (cid:271)usi(cid:374)ess(cid:863) Do(cid:374)"t (cid:396)epo(cid:396)t s(cid:455)(cid:373)pto(cid:373)s as (cid:373)ake ge(cid:374)e(cid:396)al poi(cid:374)ts that (cid:272)ould appl(cid:455) to a(cid:374)(cid:455) (cid:272)ase. Do(cid:374)"t w(cid:396)ite: (cid:862)the (cid:272)o(cid:373)pa(cid:374)(cid:455) has lost (cid:373)a(cid:396)ket sha(cid:396)e(cid:863) Write: x company has lost 30% (cid:373)a(cid:396)ket sha(cid:396)e