MKT 723 Study Guide - Midterm Guide: G1 Phase, Event Management, Database Marketing
30 Mar 2014
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Again, think of a service job that you have had or currently have. How did or does the organization handle relevant challenges listed in table 1. 3: here, you will have to describe all the elements of table 1. 3 in full. Here, you will have to describe all the elements of table 1. 3 in full. Table 1. 3 summarizes the differences between goods and services and the implications of these characteristics. The four characteristics for services that the table outlines which makes them different from goods are: heterogeneity, intangibility, inseparability: simultaneous production and consumption, perishability. I will now discuss each of the four service characteristics in detail, and then i will explain how a specific organization handles these relevant challenges. And then describe how the job (and the organization itself) handles these challenges. I do not work or had worked in a service job before.
