SOC 202 Study Guide - Midterm Guide: Culture Industry, Copywriting, Frankfurt School
Document Summary
Capital c: elites, privileged, high end production. Mass: mass groups of people leads to maximum production. Popular: measured by consumption, economic and technological capacity to reach large populations in society; popular refers to what is liked by a certain powerful group. It is learned, not natural; based on conditions. It is rooted in symbols with learning meanings; for example, brand names. It is a system shared by all members; things we all know and understand, norms. Elements are integrated, but also contradictory; for example the views of women in media, we are told to respect ourselves but the less clothes we have on, the better or more feminine we are. Bombarded/in uenced: we are the victim of media. Consumers: we buy it and take in the ideas presented to us. Participants/creators: some people produce the actual forms of popular culture while others buy into it, making it continue to grow economically and socially.
