SOC 202 Study Guide - Final Guide: Thorstein Veblen, Conspicuous Consumption, Popping
27 Feb 2013
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Power makes a lot of money, good job. Prior to industrial revolution which resulted in consumer Objects were valued according to use prior to mass production. As machines were used objects were seen as commodities. With consent of mass production there was an increase of goods (production) Refers to henry ford and the assembly line. More and more cars were produced, more workers, more consumers, more ads. With assembly line made more cars; the cost came down, as the production cost came down. Cultural managers create markets middle class, the costs began to come down. Early 20th century: product oriented approach - functional, literal use (20s) Advertisement was geared towards product of use. Made sense, appealed to common sense: product symbol approach - consumer psychology of the consumer/ social desire for a particular object (40s) Shift take place away from the product, towards the consumer. Went from functionality to desire: personalization approach consumer analysis, questionnaire, focus groups (50s-80s)
