pop cult study notes.docx

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12 Apr 2012
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Media effects theories:Week 3 Notes
Hyperdermic needle “magic bullet theory”
SLT learn through watching after role models
Limited Effects Theory (2) 2 Step Flow (1. Elites/opinion leaders 2. Audience decision)
Uses and Gratification escapes
Author/Theorist
Theory/Concept
Significance
Bordieu and
Habitus
- Habit, habitat
- P.-208-209
- How you would
think/act in a given place
and setting
Althusser
Interpellation
- “hail” “Hey you! Hey
that woman is using tide,
I must use tide” –
recognize yourself in the
representations telling
you what to do
Bordieu
Social, cultural, economic,
physical
Horkheimer/Adorno
Culture industry, mass society
theory
Cultivation Analysis: Cultivates our views of social world Gerbner … mainstreaming
- Agenda Setting - don’t tell us what to do or think about
Concerns: needs government intervention and education … people aren’t all passive
Critique of vulgar Marxism: how elites influence the products we see … capitalism … workers have
power as well, have productive capabilities as well … more to the world than just money
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