General Business MRK213 Study Guide - Quiz Guide: Microblogging, Social Media Measurement, Global Marketing
2 Jun 2015
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Document Summary
Any tool to device that uses the internet to facilitate conversations. Relationship selling a multistage sales process that involves building, maintaining, and enhancing interactions with customers for the purpose of developing long-term satisfaction through mutually bene cial partnerships. Retailer: a channel intermediary that sells to customers. Merchant wholesaler: an institution that buys goods from manufacturer, takes title to goods, stores them and resells and ships them. Agents and brokers: wholesaling intermediaries who facilitate the same of a product by representing channel members. An institution that buys goods from manufacturer, takes title to goods, stores them and resells and ships them. General merchandise: carry wide variety of nonperishable items. Single line or general line: cary a narrow line usually specializing in servicing a single or limited product line for business or consumer marketers. Specialty: cary very narrow range of products and offer specialized technical knowledge related to that area. Agent: takes over the job and controls it.
