BUS 201 Study Guide - Final Guide: Risk Management, Promotional Mix, Financial Plan
28 Feb 2018
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Disruptive change: meeting the challenge, when built strong forts for defence at its border against germany in the time of wwi, germany just went around them (blitzkrieg) Streams: key partners, the network of suppliers and partners that make the business model work. Professional athletes: retail store, key activities, the most important things a company must do. Innovation: key resources, the most important assets required to make the business model work. For nike: brand, distribution chain, value propositions, the bundle of products or services that create value for the specified customer segment. Innovative design: customer relationships, the types of relationships a company has with its customers. Engagement: co-creation, customer segments, the different groups of people or organizations that a company aims to reach and serve. Training: channels, how a company communicates with and reaches its customers to deliver its value propositions. For nike: retail stores, website, cost structure, all costs incurred to operate a business model.
