BUS 254 Study Guide - Quiz Guide: Big Four Accounting Firms, Elevator Pitch, Deliverable

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 254
• Professor: Masood Kamlani

Document Summary

As discussed in chapter 1, every one of us is a product --- you have market value" as a person qualities that set you apart from others and abilities other people want and need (p. 7) . We will now revisit brand you and your future career. You will analyze your internal and external environments, and from that develop strong (stp) strategies. These will direct the actions you take, your marketing mix. In this exercise we will limit the marketing mix to promotion, specifically on personal communication of your positioning to a potential customer in career management language, pitching yourself. Sfu alumni will visit your tutorial in week 11 and play the role of working individuals for whom you have secured an informational interview. In preparation for this visit you will create a written situational analysis and strategy; and a written request for an informational interview. The week 10 tutorial will provide direction and practice on the face-to-face elevator pitch .