BUS 343 Study Guide - Public Service Announcement, Unique Selling Proposition, Web Directory

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Zaheer Jiwani

Document Summary

Product advertising: advertising messages that focus on a specific good or service. Institutional advertising: advertising messages that promote the activities, personality, or point of view of an organization or company. Corporate advertising: advertising that promotes the company as a whole instead of a firm"s individual products. Advocacy advertising: a type of public service advertising where an organization seeks to influence public opinion on an issue because it has some stake in the outcome. Public service advertisements (psas): advertising run by the media for not-for-profit organization seeks to influence public opinion on an issue because it has some stake in the outcome. Advertising campaign: a coordinate, comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in media over a period of time. Limited-service agency: an agency that provides one or more specialized services, such as media buying or creative development.