BUS 393 Study Guide - Midterm Guide: Anton Piller Order, Kfc, Franchising

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 393
• Professor: Robert Adamson

Document Summary

#(cid:1005) la(cid:449) prote(cid:272)t ideas ip prote(cid:272)tio(cid:374) to pro(cid:373)ote i(cid:374)(cid:374)o(cid:448)atio(cid:374) How: ideas recei(cid:448)e legal p(cid:396)ote(cid:272)tio(cid:374) th(cid:396)ough (cid:272)(cid:396)eatio(cid:374)/ (cid:396)egist(cid:396)atio(cid:374) the(cid:374) (cid:455)ou (cid:272)a(cid:374) (cid:271)e(cid:374)efit financially from your protected ideas and prevent others from taking your ideas. Why is this legal protection necessary: ip right prevents other people to financially benefit from it for a certain period of time. Protection of ip such as patent is considered an asset and it is useful to encourage investors to invest in your business. 2 type of idea/ip protection: you do(cid:374)(cid:859)t (cid:374)eed to (cid:396)egiste(cid:396) it is p(cid:396)ote(cid:272)ted o(cid:374)(cid:272)e it is (cid:272)(cid:396)eated e. g. (cid:373)usi(cid:272) (cid:272)op(cid:455)(cid:396)ight, you (cid:374)eed to p(cid:396)ote(cid:272)t it e. g. pate(cid:374)t. #(cid:1006) idea ca(cid:374) be mo(cid:374)etized as part of busi(cid:374)ess trateg(cid:455) i(cid:374)(cid:448)estors a(cid:374)d hareholders e(cid:454)pe(cid:272)t. Ip treaties: confidentiality, o(cid:373)eti(cid:373)es the o(cid:374)l(cid:455) (cid:449)a(cid:455) to p(cid:396)ote(cid:272)t (cid:455)ou(cid:396) idea is (cid:271)(cid:455) (cid:374)ot sha(cid:396)i(cid:374)g it e. g. nda: non-disclosure agreement, e. g. #4. 2 trademarks: definition: name, symbol or logo that identifies a business service or product and distinguishes it from a competitor, e. g.