[CMNS 130] - Midterm Exam Guide - Comprehensive Notes for the exam (35 pages long!)

632 views35 pages

Document Summary

The social or market institution that enables communication to take place. More specifically, a technological development (e. g. sound recording, photograph, telegraph) that extends the channels, range or speed of communication) Key characteristic: from one (or few) to many. Primary way we know and experience the world. David: office k9652 thursday 2:30 or by appointment. Last week: 2 major theoretical approaches to mass communication as set out by mcquail: Resource allocation o o o o o o. Different laws that get imposed, appeals, because others feel they are unjust or don"t fit the charter. About power, about negotiation, consent (ex; the bc pipeline) Power to appoint senators, leaving seats vacant, etc. The power to inform or shapes people"s ideas, wants, values, needs, and perspectives about the world to construct a certain view and make it dominant. A course or principle of action adopted or proposed by a government, party, business, or individual .