[CMNS 223W] - Final Exam Guide - Everything you need to know! (29 pages long)

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 223W
• Professor: Jody Baker

Document Summary

Use value: the utility of an object: Intrinsic to the physical or natural proper ties of the object but contingent upon historical factors. Exists independently of the amount of labour expended in the production of commodity. Is realized only in consumption (which may also be par t of production: e. g steel in automobiles. Commodity fetishism: commodities embody social labor so they can thus express social relations in their exchange (i. e. the exchange of values which consists of labour) because social relations (of production) appear in an objective form of commodities. Commodity fetishism & adver tising: this leads to alienation, thus under capitalism there are, social relat ions among things & material relat ions among people, this is the f undamental basis, the economic foundat ion for. Advert ising as a cult ural pract ice. Semiot ics: semiotics if not an adver tising strategy. Sign: signifier - the form that a sign take.