PUB 480 Study Guide - Final Guide: Video Lesson, Joseph Pulitzer, Usa Today
8 Sep 2020
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Week 31 may 31, 2020 3 56 pm https://drive. google. com/file/d/10cbprqgfqxvx7jxu7ueq392jwarvj5zh/vi ew. Newspapers make their money two ways; they sell information to consumers and they sell space to advertisers. In a way, they sell their readers (audience) to their advertisers. Newsroom tradition a church and state wall between editorial and advertising so no influence. Some news is a hybrid and we will notice that during this class. History of journalism business model - started with the printing press, which was used to spread religious ideas. People became more literate and newspapers became political. Penny press in the 1800s newspapers" circulation soared because they were sold for just one penny and printers could print up to 18,000 copies per hour. Yellow journalism (joseph pulitzer) bought the new york world and started selling even bigger ads soon ads made up 50% of the newspaper. Advertising accounts for 55% of newspaper revenue by 1900.
