ALES204 Study Guide - Final Guide: Lake Wobegon, Interpersonal Communication, Confirmation Bias

• School: University of Alberta
• Department: Agricultural, Life and Environmental Sciences
• Course: ALES204
• Professor: Van Duesen

Document Summary

Business communication; conforms to your audiences expectations (of medium, format, style and tone) - to meet the audience"s needs as effectively as possible, has 3 purposes- to inform, to request or persuade, and to build goodwill. What makes a message effective; clear, concise, comprehensive, complete and correct. Five kinds of audiences; initial, primary, secondary, gatekeeper, and watchdog. Initial: first to receive message, may assign message. Primary: decides whether to accept recommendations, acts on message. Gatekeeper: has power to stop message before it reaches primary audience. Watchdog: has social, economic or political power, may base future actions on message. Noise that can affect communication; attitude, culture, experience, gender, skill, meaning, education, intelligence, health, interest, vocabulary, bias. Channel; how the communication travels eg. dialogue, tv, radio, computer. Hierarchy; relationship structure in an organization- pyramid shaped, everyone is subordinate except leader. Disadvantages to hierarchy communication flow communication difficulties coordination. Silos - communication barriers responsibility & authority slow to change.