PSYCO241 Study Guide - Midterm Guide: Relative Deprivation, Verbal Behavior, Observer-Expectancy Effect
23 Apr 2017
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Persuasion= the process by which a message induces change in beliefs attitudes or behaviours (form of social influence) What leads to persuasion: central route to persuasion- when people are motivated and able to think systematically about an issue they are likely to take this route. Wintas" educational plan makes sense, i"ll vote for her: peripheral route to persuasion- focusing on cues that trigger acceptance without much thinking. When people are distracted they can be more impulsive thus it"s easier to persuade if you use a familiar catch phrase. Elements of persuasion: the communicator- who says it is very important and effects how the audience is persuaded. The hockey player getting criticized about his play from a sports writer and don cherry. Sometimes though, a credible persons message may fade and a non-credible persons message may stay because you remember the message and not the reason why you didn"t believe it, this is called the sleeper effect.
