HTM 2010 Study Guide - Final Guide: Communication, Inventio, The Keg

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 2010
• Professor: Pat Martin

Document Summary

Finding a line argument in any given situaion (aristotle) Communicaion skills are oten considered the marks of intelligence and responsibility. Thoughful communicaion is especially important when dealing with electronic media. Communicaion is a skill that can be developed with ime, producivity and by applying principles from reading and research. A plat form determines the nature of the message and how it is viewed. Most common form of electronic communicaion within organizaions. Common form of communicaion for business to business or business to government. A lace to anchor a business or brand idenity. A way for independent professionals to stay connected to industry trends. Gateway for oicial informaion communicated to employees, stakeholders, media, etc. In many respects, replacing webpages as the publics gateway to a business/organizaion. Can be used as a channel for oicial info. 150-character limit means short bursts of info, also graphics, links to other sites. Tailored to smartphone users, and ofers unparalleled customer engagement.