COMM 101 Study Guide - Final Guide: Promotional Mix, Marketing Mix, Financial Statement
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Market segmentation (part of short/long answer) 6. Breakeven analysis (part of short/long answer) 11. Promotional mix (part of short/long answer) 13. Factors that affect promotional mix (part of short/long answer) 14. Fundamental accounting equation (part of short/long answer) 15. Three financial statements (part of short/long answer) 16. Financial ratios (part of short/long answer) 18. Types of debt & equity financing 25. Difference between debt & equity financing (part of short/long answer) 26. Personal satisfaction felt when performance is good and goals are achieved. Part of the job and is valued by the individual. External to the job and valued by the individual. De(cid:448)eloped (cid:271)(cid:455) f(cid:396)ed(cid:396)i(cid:272)k ta(cid:455)lo(cid:396), (cid:449)ho is also k(cid:374)o(cid:449)(cid:374) as the (cid:862)fathe(cid:396) of (cid:272)ie(cid:374)tifi(cid:272) ma(cid:374)age(cid:373)e(cid:374)t(cid:863) There was little concern for the psychological or human aspects of work. Increase productivity by studying the most efficient ways of doing things and then teaching workers these methods. Pay is motivation for high levels of productivity.
