COMM 354 Study Guide - Midterm Guide: Carl Jung, Personality Test, Analytical Psychology
Document Summary
Ethics rules of conduct that govern what is right and wrong in the marketplace, may be differences culturally and individually, unethical behaviour may invade privacy, misinform, pressure sales, hide costs, not disclose all risks. Social marketing techniques to encourage positive behaviour and discourage negative ones: blood donation it"s in you to give, breast cancer run for the cure, friends don"t let friends drive drunk. Perception occurs when stimuli are registered by one of our five senses: vision meanings communicated through colour, size, and shape/style. Colour may influence emotions, such as calming from blue or hunger from red. Trade dress colours strongly associated with a corporation, for which the company may have exclusive rights of use. Delbouf illusion food seems bigger on a smaller or similar coloured plate. Hollow mask illusion: hearing background music can create desired moods, sound patterns affect behaviour, touch people associate textures of fabrics and other surfaces with product quality.
