Study Guides (380,000)
CA (150,000)
UW (6,000)
COMM (90)
COMM101 (50)
Midterm

COMM101 Study Guide - Midterm Guide: Seven Deadly Sins, Customer Relationship Management, Personal Selling


Department
Commerce
Course Code
COMM101
Professor
Laura Allan
Study Guide
Midterm

This preview shows half of the first page. to view the full 2 pages of the document.
Business Planning
Benefits of business plan
-
Key questions
Characteristics
Critical risks
Milestones
Components
-
Art of the start
-
Business Communication
4 principles of business writing
3*3 writing process
Business writing
-
Made to stick
-
DISC & EQ
Difference btw EI, IQ, & personality
-
Basic DISC model
-
Critical Thinking
Claims
Evidence
Underlying assumptions
Causal claims
What they are and how to find them & How to evaluate as ready, how to apply to writing
-
Techniques of persuasion, build persuasive argument
-
Marketing
Marketing concept - customer value & satisfaction builds relationships
Types of competitive advantage
Consumer decision-making process, influences on consumer decsion making
Consumer buying decisions vs B2B decision making
Trends
Understanding the Customer (Text)
-
Key #1 to successful marketing
Locating target market - market segmentation, perceptual mapping, preference analysis
Positioning - 2 approaches
Understanding Customer (Slide)
-
Classify consumer product vs business products
Product life cycle
Pricing objectives, markup, strategies
Creating Marketing Strategies (Text)
-
MIDTERM
Monday, February 18, 2013
3:47 AM
Midterm Page 1
You're Reading a Preview

Unlock to view full version