PSYC 102 Study Guide - Final Guide: Implicit-Association Test, Fundamental Attribution Error, Cognitive Dissonance
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PSYC 102 Full Course Notes
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Why do we conform: informal influence. Desire for certainty/accuracy: normative social influence. Desire to fit in & be liked. Results: 75% conformed on a least one trial, 50% conformed on half of the trials or more, 25% never conformed. Informal influence private conformity: attitude & behaviour change. Normative influence public conformity: only behaviour changes, 1. 5% conform if responses were private. People less likely to help when more people are present. Decision of helping during emergency: 1. Pluralistic ignorance (no one else is doing anything so its not an emergency: 3. Diffusion of responsibility (someone else has probably already called for help: 4. We lack insight into our own behaviour: we overestimate some causes We fail to predict how we will feel: the dorm study (dunn, wilson & gilbert, 2003) College students predict how dorm will affect happiness. Some assigned to desirable some to undesirable dorms.
