ADM 2320 Study Guide - Midterm Guide: General Electric Genx, Enculturation, Accenture

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Gurprit Kindra

Document Summary

Core aspect of marketing: marketing helps create value, marketing is about satisfying customer needs and wants, marketing entails an exchange, marketing requires product, price, place, and promotion decisions, marketing can be performed by both individuals and organizations, marketing occurs in many settings. The brands that they use tell other people what they want, who they are etc: example: dog ice cream the product is gilt relief for the consumer shows other consumers that they care more for their dog, with products there is often a core benefit or service, tangible: packaging, quality, brand name and features, branding alone can create different types of products, more or less it is legally recognized that products are as more than just physical goods, the brand image, experience, marketing strategies differentiates different products, example: contact lenses price discrepancies in their products (daily vs monthly etc) companies taken to court.