ADM 3301 : forecastingtimeseriesdemand.doc

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The expected cost of developing a forecast should not exceed the expected benefits. Types of forecasts include: weather, stock market, sporting events, technological, economic, demand. Factors that influence demand include: business cycle, growth, recession, recovery, stagnation, product life cycle, introduction, growth, maturity, decline, customers own conditions. Long range: 5 years or longer: product planning, research programming, capital planning, plant location and expansion. Intermediate range: 1 to 2 years: analysis of alternative operating plans. Intermediate operations planning: capital and cash budgets, sales planning, production (aggregate) planning, production and inventory budgets. Job scheduling: adjustment of production and employment, project assignment, overtime decisions. Forecasting of demand for goods or services can be done in many different ways. Figure 1 illustrates how the various techniques can be classified. Qualitative techniques rely on experience that has not been captured in the form of hard data. Causal models are based on finding a cause and effect relationship.

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