ADM 2320 Study Guide - Final Guide: Direct Market, Fixed Cost, Oligopoly

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: David Delcorde

Document Summary

Good enough to eat: developing new food products. Global car: who really builds the emrican automobile. Supermarkets inc: inside a billion money machine. Marketing to the global consumer global business. 15 video multiple choice questions = 22. 5 marks. 1 comprehensive question worth 10 marks: based on a major process or cycle or concept ex distribution channels, pricing strategies. A product: anything that is of value to a consumer and can be offered through a marketing ex- change. Brand: a brand can use a name, logo symbols, characters, slogans, jingles, etc. Concept: a brief written description of the product. Brand dilution: is the weakening of a brand though its overuse. This frequently happens as a result of ill-judged brand extension. Price cutting that increases volumes but moves a brand down-market can be similarly damage a brand. increase breadth: new product line. Types of products: speciality (luxury cars), shopping (appliances), conveince (bread), un- sought (new products or unknown)