ADM 2320 Study Guide - Final Guide: Brand Awareness, Brand Loyalty, Brand Equity

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Customers balked, and said the new image was reminiscent of a generic bargain brand: many labelling requirements stem from various laws, including the competition act, the. Consumer packaging and labelling act and regulations, the food and drugs act, and the. Hazardous materials act: product label is much more than just a sticker on the package; it is a communication tool. Many of the elements on the label are required by laws and regulations (i. e. , ingredients, fat content, sodium content, serving size, calories), but other elements of the label remain within the control of the manufacturer. If managers strive for excellent service, treat their customers well, and demand the same attitudes from everyone in the organization, it is likely employees will do the same: customer directly interacts with the service provider. Even if there are no other gaps, a delivery gap always results in a service failure: empowerment means allowing employees to make decisions about how service is provided to customers.

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