[CMN2160] - Midterm Exam Guide - Comprehensive Notes for the exam (17 pages long!)
7 Feb 2017
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Spinach example; most of us have an aversion to it, but we know it is good for us. Glasses example; theory is a lens for helping us frame and see the world. Theory builds on older concepts or ideas, because theory is never complete, it is constantly evolving. There is no divine hammer" theory (give a kid a hammer, and everything is a nail) Theory is a process: common sense theory; runs in the everyday, used in every conversation. Academic theory theories proven and academically accredited. There is no one single theory of the media to be had. Indeed it would be a terrible mistake to try and find one" silverstone 1999. Before and after jerk off" live youtube video. Numerous studies have shows that aggressive words can prime aggressive thoughts, perceptions, and behavior . Understand what the broad field of media effects research is and difference between approaches.
