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10 Jul 2014
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PSY 1101 Full Course Notes
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PSY 1101 Full Course Notes
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Memory is essentially the capacity for storing and retrieving information. Three processes are involved in memory: encoding, storage, and retrieval. All three of these processes determine whether something is remembered or forgotten. People automatically encode some types of information without being aware of it. For example, most people probably can recall where they ate lunch yesterday, even though they didn"t try to remember this information. However, other types of information become encoded only if people pay attention to it. College students will probably not remember all the material in their textbooks unless they pay close attention while they"re reading. There are several different ways of encoding verbal information: structural encoding focuses on what words look like. For instance, one might note whether words are long or short, in uppercase or lowercase, or handwritten or typed: phonemic encoding focuses on how words sound, semantic encoding focuses on the meaning of words.

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