GGR252H5 Study Guide - Shelf Life, Retail Park
Document Summary
Defining the market demand side lecture 2. Growth in population = growth in income. Does not necessarily mean growth in income. Toronto market is the highest population- based upon income, family, value, race. Growth in income when we look at our gta and toronto area, there is much variation. Greater subdivision and suburbs there isn"t much variation in income. Convenience good good we consume at a regular pace (food, clothing, etc). goods do not have a very high price tag associated with it. Very little variation in price from one store to another. Shopping goods - consume at a much lower level of frequency. Think about quality, price, etc. a lot of our income goes to shopping goods. We tend to define ourselves by what we wear and what we buy quality of our life. This is important because it reflects our power center. A lot more stores are part of franchise rather than mama and papa stores.
