GGR252H5 Lecture Notes - Lecture 1: Consumerism, Market Trend, The Immigrants
Document Summary
Lecture 1 (jan 20) defining the market (demand side) Pop concentration: movement to urban area. Income: growth in income more people more money. But toronto have variations in background, skills, etc so makes toronto a vital market (this diversity) Most other urban areas tend to be homogeneus: need income for market demands. Pop variations: spatial concentration of population, toronto urban core has the most variation gets less diverse as it moves away. Leads to variations in store types and who they are marketed towards. 2 types of goods: convenience goods/shopping goods: market range, shift towards shopping goods. Shopping goods: shop around and do research first, go towards looking at brand names, will travel greater difference to buy this (diff geo significance) If we can make it here then can make it anywhere in canada. Most growth are in the outer area: suburban growth, related to reltails because thsese are virgin areas.
