CITB01H3 Study Guide - Comprehensive Final Exam Guide - Weekly World News, Washington Metropolitan Area, Vivid (Band)
Document Summary
The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else"s. The greek philosopher aristotle divided the means of persuasion, appeals, into three categories--ethos, pathos, Ethos (credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. Pathos (emotional) means persuading by appealing to the reader"s emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience"s emotional response, and emotional appeal can effectively be used to enhance an argument. Logos (logical) means persuading by the use of reasoning. This will be the most important technique we will study, and aristotle"s favorite. We"ll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough.
