MDSA01H3 Study Guide - Midterm Guide: Cultural Imperialism, Tetramethylethylenediamine, Stereotype

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26 Nov 2014
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Marxists media scholars look at how economics and imperatives impact the production. Chapter 2 marxist analysis and distribution of media content. Sells the labor: ruling or bourgeois class. Owns and controls the means of production in society. Exploits the economic value of the working class to increase surplus value or profit. Try to convince everyone that capitalism is natural and therefore eternal. Patterns of media ownership: how the media industry is organized and controlled today. Owned and controlled by a small group of powerful companies. Reduce competiion by making it impossible for small, independent startup companies to survive in the market. Concentration occurs with specific media inductries such as music or across the media industry as a whole: conglomeration. Corporate practice of accumulating multiple companies and businesses through startups, mergers, buyouts, and takeovers. Parent company owns and controls a host of subsidiary companies: integration. Subsidiary companies or branches within a corporation are strategically interrelated.

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