MGTA35H3 Study Guide - Midterm Guide: Crisis Communication, Crisis Management, Risk Management
Document Summary
Organizational crisis: major, catastrophic event that has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition, and reputation. Crisis communication vs risk communication: the goal of risk communication is to avoid catastrophic event. Whereas, crisis communication is necessary in those situations where the organization was unable to predict or control a risk that then becomes catastrophic. Message is focused on current event and condition. Crisis communication: involves what the organization says to its employees, the media, the community, customers, suppliers, stockholders, and creditors during and after a catastrophic event. Emergency response communication: involves messages designed to protect employees and organizational neighbors; alert emergency responders; inform local , state, federal agencies, and inform and persuade about ongoing clean , recovery and rebuilding efforts. Image restoration message: involves messages that explain the incident but do so in a way that the organization"s image is maintained or improved.
