PSYB10H3 : Social Perception

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22 Jul 2011
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Social perception: how we come to understand other people. display rules are particular to each culture and dictate what kind of emotional expression people are supposed to show. north american cultural norms discourage emotional displays in men. In japan, traditional cultural rules dictate that women should not exhibit a wide, uninhibited smile. In collectivist cultures, the expression of strong negative emotions is discouraged because to do so can disrupt group harmony. emblems are nonverbal gestures that have well-understood definitions within a given culture; they usually have direct verbal translations. The important point about emblems is that they, too, are not universal; each culture has devised its own emblems. many forms of nonverbal behavior are specific to a given culture. A gesture that has meaning in one culture may not mean anything in another. Moreover, the same nonverbal behavior can exist in two cultures, but have very different meanings in each.

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