PSYB10H3 Study Guide - Likert Scale, Cognitive Dissonance, Centrality
Document Summary
Lapiere study in the 1930s: traveling across the united states. with a chinese couple at time when anti- Chinese prejudice was high: surprisingly, only were denied service at 1 place in the 250 places they visited, however, when each place was later contacted and asked if they would serve. Chinese customers, 90 percent said they would not: 1960s research review. Meta-analysis concluded there was no evidence that attitudes reliably predict behaviors: why attitudes are poor predictors, attitudes may conflict with other influences on behavior. Social norms, other conflicting attitudes, and situational factors may also influence behavior: attitudes may be inconsistent. Emotional and cognitive aspects may conflict (liking talent/disliking arrogance: study found that when participants" thoughts and feelings conflicted, researchers could not predict what participants would do, introspection may influence attitudes. Introspection may fail to capture the full cause of our attitudes. We come up with plausible reasons, not necessarily the right reasons.
