PSYC12H3 Study Guide - Nigger, Dreadlocks
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Categorization priming vs. stereotype priming (lepore & brown study) If an out-group label or some symbolic equivalent are primed, the resultant stereotype activation and social judgements should diverge, being more negative for the high- and either less evidently stereotypic or more positive for the low-prejudice ppl. On the otherhand, when some valenced stereotype content is primed directly, we predicted similar effects in both groups. Devine"s study asked participants to list the content of a cultural stereotype, resulting in 15 categories (of which only 2 were positive characteristics) Proportions of high and low prejudice participants listing each category did not differ. Results of both studies suggest that knowledge of such cultural stereotypes often is shared widely and does not depend on prejudice level. As predicted high & low prejudice ppl differed in response to subliminally presented prime. ***study 2: the differential effects of categorization priming on hpp and lpp.
