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Week 7

2 Pages
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Department
Sociology
Course Code
SOCB58H3
Professor
Emily Fountas

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Mickey Mouse Monopoly Documentary
The Walt Disney Company is a powerful force in creating childhood culture all over the world
Disneys massive success is based on images of innocence, magic, and fun endorsed by parents
and teachers, and are enthusiastically embraced by children.
Disney has made a spectacle of innocence. It hides behind innocence in a way that allows it to
separate corporate culture from corporate power
Media conglomeration raises fundamental concerns about its impact on democracy. Because
enormous conglomerates like Disney own so much of the media, they exercise unprecedented
control over the images and messages were exposed to
oThe result is that wer e presented wit h a very limited world view, skewed and dominated
by cor porate interests
Disney has monopolized the market on how it represents itself
oVery concerned about policing its image, policing its representations
Gender
Encoded in media images are ideologies about how we think about the world, belief systems, and
constructi ons of reality. We develop notions of reality from the cultural mechanisms around us
oThe media socializes us with an array of images, stereotypes, beli ef systems about race,
class, gender
Image of females in Disney rarely changes (even in animal form)
oHighly sexualized female body big breasts, tiny waist, fluttering eyelashes, the
seductress
oPresents people wit h a notion of what femininity is about
oGirls learn to use their body to manipulate men into getting what they want (e.g. Aladdin)
Reoccur ring theme: however strong or powerf ul a female character may be, she still needs to be
rescued by a male
oFemales lack the ability to save their own lives
Domestic violence
oFemales reinterpret rage and abuse as temper and personality as tender and vulnerable
ooverlook the abuse and violence, there is a tender prince lurking within and its your job
to kiss that beast and bring the prince out
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Description
Mickey Mouse Monopoly Documentary The Walt Disney Company is a powerful force in creating childhood culture all over the world Disney’s massive success is based on images of innocence, magic, and fun endorsed by parents and teachers, and are enthusiastically embraced by children. Disney has made a spectacle of innocence. It hides behind innocence in a way that allows it to separate corporate culture from corporate power Media conglomeration raises fundamental concerns about its impact on democracy. Because enormous conglomerates like Disney own so much of the media, they exercise unprecedented control over the images and messages we’re exposed to o The result is that we’re presented with a very limited world view, skewed and dominated by corporate interests Disney has monopolized the market on how it represents itself o Very concerned about policing its image, policing its representations Gender Encoded in media images are ideologies about how we think about the world, belief systems, and constructions of reality. We develop notions of reality from the cultural mechanisms around us o The media socializes us with an array of images, stereotypes, belief systems about race, class, gender Image of females in Disney rarely changes (even in animal form) o Highly sexualized female body – big breasts, tiny waist, fluttering eyelashes, the seductress o Presents people with a notion of what femininity is about o Girls learn to use their body to manipulate men into getting what they want (e.g. Aladdin) Reoccurring theme: however strong or powerful a female
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