ANT329H1 Study Guide - Final Guide: Mcdonaldization, Paul Grice, Creative Destruction
Document Summary
1 - multiple choices and some short identification questions. 2 - essay : choice between 2 essay topics (linked to the tutorial questions?) Tv commercials no longer provide the forceful models of domesticity and gender differentiation that they once did but take a more flexible approach. Socialized, [individuals] are learning to be objects that have a character, that express this character and for whom this characterological expressing is only natural. We are socialized to confirm our own hypothesis about our natures . > advertising makes readable the objets to imitate (like society): in the parent-child complex, both sexes experience both roles. Two-sides of the power involved in this relationship. Since mead difference between natural and cultural, sex and gender: gender representations through the life cycle. Sold on language: how advertisers talk to you & what this says about you: sedivy & g. carlson , attention beam : incongruity. Process them more deeply by actually thinking of them.
