PSY320H1 Final: Textbook Summary for Final
Document Summary
The yale attitude change approach: empirical research on the effects of persuasive communications; provided facts about the communicator"s credibility, message appeals, and audience members" personality traits. The cognitive response model of persuasion: asserts that people"s own mental reactions to the message play a critical role in the persuasion process, typically a more important role than the message itself. Communication cognitive responses attitude change: proarguements, counterarguments, thoughts that, originate with the message, creatively elaborate on the message, or are c) Forewarning occurs when a persuader warns people that they will soon be exposed to a persuasive communication. Distraction: off-beat communication effect; sometimes people are distracted from paying attention to a communication to which they disagree. Dual-process models: claim that there are two different mechanisms by which communication affects attitudes: heuristic-systemic model, elaboration likelihood model- the two routes to persuasion are referred to as the central and peripheral routes/processes.
