PSY320H1 Study Guide - Final Guide: Tooth Brushing, Jeff Sagarin, Safe Sex
12 Apr 2015
School
Department
Course
Professor
Document Summary
Some basic principles of persuasion: our attitudes can be influenced by . Females, caffeine consumption, & fibrocystic disease: a common language, attitude change depends partly on if the msg emphasizes the content or functions which are matching with their own. Specific person"s attitude towards the specific attitude object. Person"s attitudes in general: self-monitoring, need for cognition/affect. About the attitude object in general: what type of function does it usually serve. The unknown: strahan, spencer, & zanna, (2002) Influences on our attitudes the external world. Only works up to a point of when you already have gotten all the information you can from the msg it starts to have a negative effect. Having cosmetic variations can reduce this negative effect (if people are processing the msg peripherally rather than systematically) Substantive variations (diff argument, content, but same msg) work best for those processing the msg systematically: order effects.
