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University of Toronto St. George
St. Michael's College Courses
Yannick Portebois

Lecture One Monday, May 11, 2009 11:58 PM - Mass media isconveyed through standardized channels of communication 1. Signals 2. Bands of frequencies (am, fm, tv) 3. Tracks inon storage media - Mass media ismore than a simplechange in the technological methods of mediaproductuction. To understand the mass in mass media, we need to understamd what the term masses meant at the momemnt that mass,media became pervasive - For that reason we are going to spend 4 lectures discussing massmedia in societyh and culture in the interwarperiod which was that moment. Here, well just spend a littletime with one thinker from that period. - If we start this this course with a rouigh understanding of the concept of mass man it weillhelp us talk about what characterizes mass media, which is one of the subjects of the first half of this course - Ortega wrote in spain in the decade afgter the mass supposrted facists, benito, mussolini,hitler, had risen to power in italyand germanyrespectively, - Using posters, film,radio to gain popularity with the averageman. - According to Ortega, masssociety has characteristics that make it different from hierarchcial societes that existed prior to Mass Society in time - Some characteristics are: A suppression of minority tastes and values An overcomin - Ortega did not share this optimism oabout the poetential of mass media - He thought that technology as an appliedtool, in contrast to science as a a pure study, blinded people further to real social realitiesrather than had the potential to open their eyes - Pure science was a sign of civilization - The blinduse of technology was a sign of barbarism - Therefore the passisveconcumption of new mediawithout real understanding of how these media worked was, for ortega, a signof barbarism even if the new mediaaided vision. - Communicationstakes place not onlyrthrough what ionformation istransferred along media channels but also through devicesand humans locations in places of mesiaengagedpractise and the physical appearances of devices. - Since the riseof mass mediapeople belong to, identifywith, and participate indocial networks through networks of human and machines - Real physical interaction - with nobs, buttons, and controllers - real physical changes - a dirty computer screen, a sticky cinema floor - remind us that media are alwaysa part of larger social practice. www.notesolution.com Mediated Revolution Tuesday,May 19,2009 10:11AM PartOne:Overveiw of changes in media - New technologicalmedia types,new technologicalprocesses ofold media,and new andimprovedmedia channels - New TechnologicalMedia Types: Early Photography CameraObscruradeveloped in 1400s Daguerrotypeimage first created in 1839.It compinedthinkingaboutthe mechanics Early Telegraphy New Media and State Sponsorship:Semaphore 1729claudechappeproposed to frenchlegislative assemblya new method of rapid communicationacross a great distance The new methodof communication was thesemaphoreor opticaltelegraph The assemblyagreed to supportthe developmentof a network.Thefirst telegraph line was established between paris andlille in 1794 Was initially for military use The semaphorewas of interest to the frenchlegislative assemblybecauseit seemed to offer increasing Defense Nationalunity (standardizationof information,everyonegetting samemessage) The universalityof revolutionaryideology The semaphoretelegraph consistedof A large horizontalbeamcalled a regulator Two smallerwings called indicatorsmountedat the ends Like personholdingsignalflags Both anglesof the indicators,andindependently,the positionof the large regulatorbeamcould be varied in incrementsof 45 degrees This was capableof creatingenoughsignalsto conveymessages Lines branched outin a star shape aroundParis between 1792and 1852 Proved importantduringalgerian war,and the crimean war,also the nepoleanicwar It was the first telecommunications networkin europe - New Technologicalprocesses ofold media: Engraving Before photography,the mostcommon wayto reproduce2D images Older masterprints that copied paintingsin order to widen accessto the uniqueworks were first created in germanyin 1430 Someof the masterswere late 15th C. early 16th artists suchas Albrecht Durer After the rise of etchingwith copper,engrapvingno longerremainedthe bestway to reproduce imaged, 16th C. By the 19th C. engravingremainedin usemainly for commercialillustrations Engravingwas usedin newspaperand booksinto the early 20thC.Becauseit was cheaperto reproduce than photographs Etching a technique forreproducingimages,sincethe middle ages Requiresno specialmetal workingskills, anyone with drawingskills Fromthe time that copperwas the metal in the plate, around Ground awaxy resin ground to coverthe metal surface,then a needle to scratch awaythe resin The the plate in acid (mordant) Watch the acid bite into the metal plate wherethe metal is exposed andsee the lines you scratchedin Lithography A kind of printing process Invented by bavarian,Aloys Senefelderin 1796 Positive andnegative, (BG, FG) on sameflat printing plane The flatnessmakes the printingplate last longer which makesfor longerprint runs The less formal natureof lithographiclayout andcompositioncreates the conditionsnecessaryto create modernnewspaperillustrations Print advertisementsbecomepopular www.notesolution.com
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