STEN 4900 Study Guide - Final Guide: Swot Analysis

• School: University of Windsor
• Department: Business
• Course: STEN 4900
• Professor: Honglin Wang

Document Summary

Case si(cid:454): applied resea(cid:396)(cid:272)h te(cid:272)h(cid:374)olog(cid:455) i(cid:374)(cid:272),; glo(cid:271)al i(cid:374)(cid:374)o(cid:448)atio(cid:374)"s challe(cid:374)ge. Issue: the (cid:373)ai(cid:374) issue i(cid:374) the (cid:272)ase that applied resea(cid:396)(cid:272)h te(cid:272)h(cid:374)olog(cid:455) (cid:894)art(cid:895) is fa(cid:272)i(cid:374)g is (cid:449)ith the (cid:272)o(cid:373)pa(cid:374)(cid:455)"s filt(cid:396)atio(cid:374) u(cid:374)it. Filtration unit has unsuccessfully launched a water filtration system two times now, resulting in generous losses for the unit at approximately six-million dollars per year. Art as a whole is a very successful company, leveraging strong innovation and creativity to fuel ope(cid:396)atio(cid:374)s. ho(cid:449)e(cid:448)e(cid:396), the filt(cid:396)atio(cid:374) u(cid:374)it is (cid:374)o(cid:449)he(cid:396)e (cid:374)ea(cid:396) art"s e(cid:454)pe(cid:272)tatio(cid:374)s a(cid:374)d (cid:396)isks pote(cid:374)tial shutdo(cid:449)(cid:374) if the situation does not improve soon. Management is tasked with the difficult decision of whether or not to approve funding for a third relaunch of the water filtration system. Analysis: i will be conducting a swot analysis of art for this analysis. Strengths: art is a very successful company who has successfully implemented innovation as their competitive advantage. The company is well diversified into several major divisions, diffusing risk and maximizing customer bases.