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Anthropology 2100- Final Exam Guide - Comprehensive Notes for the exam ( 33 pages long!)


Department
Anthropology
Course Code
ANTH 2100
Professor
Peter Timmins
Study Guide
Final

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Western
Anthropology 2100
Final EXAM
STUDY GUIDE

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MMED 1017
Dec. 1, 2017
Typography
- Typesetting is the process of arranging letters into words, works into sentences,
sentences into paragraphs, paragraphs into layouts
- A typeface is a single weight (light, bold, black) with common design elements and/or
aesthetic (eg. Arial, Helvetica, Geneva)
- The word fot refers to the digital file that stores the iforatio ad salale
characteristics of a type face (eg. Helvetica, bold, 55 points)
- The entire set of weights and styles is referred to as a type family (or font-family)
Weights:
- Ultra (black), black, bold, semi-bold, regular (medium), book, thin, ultra-thin, light, extra
light
Width:
- Compressed, condensed, narrow, normal, wide, extended
Optimal Line Length:
- 12 words or 50-60 characters per line
Style:
- Roman, Italic, Oblique
Script:
- Based on handwriting
Flowing:
- The individual characters/letters of the type family connect like hand writing
Non-Flowing:
- The characters do not connect, like in decretive writing styles
Alignment:
- Flush left, centered, flush right, justified
Leading (Line Spacing):
- The distance between lines of text. Single spaced, double spaed, triple spaed…et.
Tracking:
- The overall spacing between each letter
Kerning:
- The space between each individual character/letter of a word. It is adjusted
independently from tracking which deals with an entire spacing of a line of words
- Each letter is a shape
- Consider where the type is going to be/be seen
- Use weight and size to add emphasis, not more typefaces
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MMED 1017
Dec. 8, 2017
Colour
Additive Primaries: RGB = Light
Subtractive Primaries: CMYK
Shade:
- It is the combination of a hue (colour) and black
- Eg. Burgundy is a shade of red, hunter is a shade of green, and rust is a shade of orange
Tint:
- A mixture of pure hue (colour) and white
Variations
Hue:
- The name of a colour; such as red, blue, green
Value (tone):
- The value or brightness of a colour is based on the amount of light emanating from the
colour
Saturation:
- Also known as intensity. Saturation describes the strength of a colour with respect to
its value or lightness. Therefore, a colours saturation is the degree to which it is
different than grey at a given lightness
- In practical terms, think of saturation as the equivalent grey scale value of a colour
Simultaneous Contrast:
- Two colours, side by side, interact
- Since we rarely see colour in isolation, the contrast of them when placed together will
affect our sense of what we see
- The real colours are not altered; only out perception of them
Colour Associations:
- Cool machines warm humans
- Eg. Black
o Contrast (logo design), shading, depth, weight
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