Business Administration 1220E Study Guide - Final Guide: Break Even, Topnotch, Charades
17 Dec 2012
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Business Administration 1220E Full Course Notes
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Bruce nashman, owner of camp wahanowin, has a marketing challenge to create a plan that increases the number of campers for next summer, notably in august. Nashman believes that the august enrolment level was only at 60% because every summer there was an increase in the number of opportunities available for children. There was also a recent economic recession, which could have posed an issue for parents. Lastly, more parents are becoming over-protective towards their child, which creates a problem for wahanowin, as they are an overnight camp. In order to overcome the marketing challenge, nashman is recommended to do the following: Create a take your parent to camp day . Continue to offer camp at initial price. Market camp to the greater toronto area, but do not tap into the international market. Advertise in the post (box and a half ad) Create a facebook and twitter account (alumni facebook page included)
