Business Administration 1220E : Gracie Barra London.doc

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: All

Document Summary

In order for gracie barra london to increase enrolment for the upcoming year, an effective and precise marketing plan has to be implemented. The marketing campaign will include a complete breakdown with an analysis on how to overcome these challenges. The recommendations in this marketing report are as followed: Gbl should pursue targeting children as they are a growing market and hold unlimited potential. Adding courses to the facility schedule including self-defense, anti-bullying, competition. Pursue the expansion of the gym for the use of physical training, conditioning, and training and judo staying fit. Keep the prices consistent from previous years, but add in new price packages for parents signing up their children, and another price for people signing up for the gym only. Use the most effective sources of promotion to create as much attention and exposure to. With limited corporate capabilities due to expensive start-up costs, gbl must make the most impact with their limited marketing budget.