Business Administration 2257 Final: Bus2257 April Final Exam Cheat Note

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Pull strategy: distribution in which a firm"s promotional efforts are directed towards the ultimate user in an effort to create strong consumer demand. The consumer asks the dealer for the product which, in turn tends to pull the goods through the channel of distribution from the producer to consumer. Push strategy: firm"s promotional efforts are directed towards the members of the channel of distribution, who are motivated by attractive incentives to sell the firm"s products, *better if not a lot of cash on hand for a large promotional plan. Requirements: two balance sheets and one income statement. Provide information to how the activities of the enterprise have been financed and how its financial resources have been used during the period covered by the statement. Identifies specific activities which provided or consumed cash during a period of time. *shows the company"s ability to meet its obligations, expand its operations and to take advantage of opportunities as they arise.