Business Administration 2257 Study Guide - Midterm Guide: Subscription Box, Holt Renfrew
23 Mar 2016
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To the 9s seeks to offer a very personalized image consulting and shopping experience to customers at a lower price than other image consultants. With 4 stylists, each focused on one area of style and each customers consultation form, to. The 9s caters specifically to each customers need. It also focuses on the traditional retail experience, something, which online companies will never, be able to do despite their personalized selection. A key success factor of to the 9s is the experienced and specialized personnel and their unique relationship with customers. Unfortunately the business will not be able to see stylists interact with customers directly, and therefore a huge portion of trust and risk mitigation is placed on the hiring and follow up process. In addition profitability is tied directly with the current fashion trends, and average disposable income available, which places a heavy emphasis on the right market conditions.
